When corporate virtue signaling goes wrong. 🤷🏾♂️
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Companies See Negative Responses to Cutting Business Ties With NRA
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After the Parkland, Fla., high school shooting, several prominent companies ended their businesses relationships with the National Rifle Association — and some are facing backlash in public opinion, according to a new poll.
A Morning Consult survey of 2,201 U.S. adults conducted Feb. 23-25 found increases in negative views of businesses that severed ties with the NRA after consumers learned of them. The poll’s margin of error is plus or minus 2 percentage points.
MetLife Inc., the insurance giant that ended a discount for NRA members last week, had a 45 percent favorable rating, compared to a 12 percent unfavorable rating, before survey participants were informed of that move. After learning of it, respondents with an unfavorable view of the company doubled to 24 percent, while its favorability rating was unchanged.
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